Ever wondered why do people look for an eCommerce solutions provider? Well, the answer is that nobody would like to take risks in developing a dysfunctional website. A website—a face of the brand—needs to be impeccable and highly optimized. Particularly an eCommerce store which is the platform to generate revenue and sales should be fully functional.
Just not these factors, there are many other crucial aspects that the professional needs to keep in mind. This blog post will let you know the factors which you should consider while building an eCommerce website.
Give it a read to know further.
- Compatible Web Design
An ecommerce website is an online outlet where purpose is to sell items. So, the web design should be compatible with the type of website. Its layout—color scheme and arrangement of features should be eye-friendly and harmonize with the products to sell. In addition, it should be simple to make user navigation easier.
Further to this, the content on the website should be less but compelling. Remember less is always more. Guide the users properly with the useful information only. By having a design that impresses the audience, there are more chances of increasing your conversion rate.
- Search Feature
To begin with, when a person lands on a website, he usually looks for the search feature to find the required product. To simplify this process, add a filter option. It will be convenient for the users to go through a variety of related products. Additionally, it would be impressive if you ask your eCommerce website developer to integrate an advanced search feature.
This will further give them a friendly search experience. If they are unable to have their desired product then they could upload the photo. The online store could search for products that are similar to it.
- Shopping Cart
An operative and easy-to-use shopping cart is the one every user wants. While coordinating with the custom eCommerce website development company, ask them to keep the checkout process user friendly. It must lead them to make a purchase and not confuse them to abandon the cart. Besides this, cater to all types of users to enhance functionality.
Clearing up the air, we see that there are unregistered and guest users as well. At the shopping cart stage, there should be three options for the users. It should be to register, log in or make a purchase as a guest user. This is how you could leverage the audience to be the customer even if they haven’t carried out the registration process.
- Have a Responsive Website
No matter which device your audience is using, a responsive eCommerce website should not be troublesome at all. It is better not to provide a distorted web design to users when they open a website on different devices e.g., mobile or tablet, etc. By having a responsive website, you will not have to develop various web versions.
Users will have the same friendly experience on mobile or other devices as they use websites on desktop. In return, you are having more chances of getting web traffic and conversions. Consider the example of Walmart Canada, there was a 20% increase in conversion rate by implementing a highly responsive web design.
- Website Protection
It is indispensable to have a secured eCommerce website. You store your customer data for many reasons. It could be to have an insight about their buying behavior, to provide them a seamless shopping experience, and much more. Keeping all this in view, an unprotected website could make you lose data and put your business credibility at risk.
Make sure you don’t allow hackers to manipulate and steal your data. If this happens, you will put a question mark on your business values and repute. In coordination with the best web development company, you can have all the protocols required for a safe website.
- Value Your Customers’ Feedback
Business professionals are always in the quest of gaining customer insight. To scale up the sales volume, add a customer feedback option on the website. They will open up about their experience with you and will give suggestions.
By having this feature, it will be really helpful to know what your customers want from you. You can work on their opinion and increase their satisfaction level. Leaving a customer satisfied means you are increasing the likelihood of more customers.
- Payment Solutions
To accept online payments, there are a variety of options available. Side by side, it is challenging to decide which online payment system you must have. Don’t let your customers leave by not having the required payment solution.
In your eCommerce website, consider the following payment processing options. PayPal, Stripe, Authorize.net, BlueSnap, 2Checkout are to name a few. By leveraging customers with the top-payment options at the online store, you are enhancing the chances of gaining their loyalty.
Final WordAfter this fruitful discussion, we are sure that you would look for the top web development company. For this, Data On Matrix is your destination to have a website with not only the above but the latest factors as well.